After Recruitment: The Era of Competency Begins

How AI-powered video interviews support upskilling, reskilling, and post-hiring talent development.

hiringcycle.ai22.04.2025

What About After Recruitment?

When we think of human resources, recruitment is usually the first thing that comes to mind. It’s the area with the highest volume. Talents, skills, and competencies are the main agenda items in the context of hiring. However, these topics are not only important for recruitment but also play a crucial role in the employee's career journey and the company's direction post-hiring.

As digitalization, automation, and artificial intelligence bring a profound transformation in the business world, companies expect their employees to be ready for this changing world, to adapt, and to develop themselves. To support this, organizations are also taking proactive steps. The right competencies are just as important for current employees as they are for new hires.

But what exactly are these “right competencies”? When change happens so rapidly, how should the skills an employee must possess be determined? And more importantly: How can these skills be measured and developed?

These questions, which are difficult to answer using traditional methods, can now be addressed more clearly thanks to video interview technologies and AI-supported analysis tools. This takes recruitment beyond its conventional boundaries, making video interviews a core component of upskilling and reskilling processes.

The Changing Workforce: Evolving Competencies

According to the World Economic Forum's 2025 Future of Jobs report, nearly 50% of the workforce will need reskilling within five years. The same report highlights that the most in-demand skills will be in the social and cognitive domains, such as cognitive flexibility, analytical thinking, creativity, resilience, and leadership.

Most of these skills cannot be assessed through resumes or standard tests. That’s where competency-based evaluation tools come into play.

And not just for new roles—but also for existing employees. Because for companies to grow, they need not only to attract new talent but also to transform the talent they already have.

Gartner: Skills Gap Crisis is Coming

Gartner's 2024 Workforce Trends report forecasts that by 2025, 40% of employees will need to acquire new skills just to remain in their current roles. According to the same report, 70% of organizations believe that the skills gap will significantly impact operational efficiency.

So the challenge is not just about finding talent; it’s about preparing the existing workforce for the future. However, most companies don’t even fully know what skills their employees currently possess. Performance evaluation systems still focus on past achievements, while forward-looking potential analyses are largely missing.

McKinsey: Social Skills Are Just as Critical as Technical Skills

In "The Skill Shift" report, where McKinsey & Company analyzes the most in-demand skills in the business world until 2030, and emphasized that time management, collaboration, leadership, and communication skills have become just as strategically important as technical competencies.

In other words, it’s no longer enough for an employee to simply write code, analyze financial statements, or develop project plans. They must also be able to:

Show resilience in challenging situations
Communicate constructively with different viewpoints
Be open to self-improvement

These kinds of competencies are best assessed through real-life-like, simulated experiences. In this context, video interviews offer a powerful observational tool.

Deloitte: Development Management as Strategic Advantage

Deloitte's 2024 Human Capital Trends reportemployee development is no longer just a training process—it’s a means of gaining competitive advantage for companies.

The report's findings show that:

72% of organizations view competency development as a "critical priority" for business continuity.
However, only 17% can monitor this process systematically.

This gap can lead to both productivity and motivation issues in organizations that cannot adequately assess their employees' potential. Training budgets are misallocated, and high-potential individuals are overlooked.

Gallup: Employees Are Hungry for Feedback

Gallup's 2023 Global Workforce report highlights "access to development opportunities" and "meaningful feedback" as key drivers of employee engagement.

The data is striking:

64% of employees want feedback to support their career development.
Yet, only 28% say they receive regular and high-quality feedback.

These results show the inadequacy of traditional feedback mechanisms. Yet, the first step toward development is knowing clearly what one does well and where there is room to grow.

Making Potential Measurable

Today, organizations want to assess not only past achievements but also future potential to be demonstrated in the future. Not just "what did they do?" but "what can they do?" has also become a critical question.

Competency-based video interviews offer the chance to directly observe candidates' and employees' problem-solving skills, leadership styles, and communication abilities under stress. This makes visible:

Learning styles
Speed of adaptation to change
Social interaction capabilities

Where Should We Start in All This Transformation?

In today’s HR landscape, competency management is emerging as important as talent access. Organizations need video-based, AI-supported, and competency-focused tools not only for new hires but also to effectively position their existing workforce.

At this point, systems that identify development areas, analyze potential with data, and contribute to organizational growth enhance the strategic power of HR professionals.

What Does hiringcycle.ai Offer?

hiringcycle.ai stands at the center of this transformation with its AI-powered video interview technology. With the solutions it provides, not only recruitment processes but also competency development, reskilling-upskilling planning, and internal talent mapping become possible.

Through competency-based questions, AI-supported analytical reports, and development-oriented interview designs, hiringcycle.ai offers organizations the opportunity to prepare today for the workforce of the future.

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